HOWND

HOWND, an ethical dog product manufacturer, were looking to produce a film that could communicate the brand’s ethos and values in a way that would connect with their core demographic on social media. They wanted something that had the potential to go viral and understood that rather than their product; a good story would need to take centre stage. In addition to producing the film, we also took the lead in crafting the distribution strategy, which has resulted in millions of views on Facebook.

Within six weeks of release:

• Over 4.8M views
• 97K shares
• 250K likes
• 23K comments
• More views and engagement on Facebook than the Sainsbury Christmas Advert 2016
• Over 12K additional followers on Facebook

Category

Brand Film, Viral