We were commissioned by Mars to produce six commercials for their September 2016 ‘You’re Not You When You’re Hungry’ Youtube campaign. We were given the challenge to write and produce the content within the space of a month after the initial crowdsourcing model failed.
• Scripts and storyboards developed and approved in 5 days
• Filming completed in 2 days
• Final edit completed and approved in 8 days
• Over 2,100,000 views combined on YouTube
• An average retention rate of 29 seconds for 5 second skip-able adverts